I was thinking on Friday (I know, I know! I'm trying to quit!). PolitiFact is taking a pounding to their reputation on their FaceBook page. And, no, I'm not patting myself on the back. There are a pretty fair number of "fans" who write strong criticisms of the PolitiFact entries.
If this trend continues, I foresee PolitiFact either curbing their hosting of criticism or terminating the FaceBook page altogether. It is, in the end, all about protecting and burnishing the brand. If the criticisms are not somehow marginalized, the brand suffers. I just can't see the St. Petersburg Times putting up with that over the course of time.
But we'll see.
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