Reader "Tim" alerted me to a new image that Northrop Grumman (teamed with Oshkosh Truck) is using to publicize its JLTV offering.
Looks like a snazzy design at first viewing, though the angle is so narrow that one is left curious about the overall appearance of the vehicle.
I'm less impressed by the ad copy that accompanies the pic. "Ruggedly advanced"? "Brutally effective"?
"Highly sophisticated" covers the technological advancement of the vehicle well enough. Maybe "Advanced and Rugged" along with "Versatile and Effective" would have been better. Though perhaps there's something to be said for going slightly over the top.
Looks like a snazzy design at first viewing, though the angle is so narrow that one is left curious about the overall appearance of the vehicle.
I'm less impressed by the ad copy that accompanies the pic. "Ruggedly advanced"? "Brutally effective"?
"Highly sophisticated" covers the technological advancement of the vehicle well enough. Maybe "Advanced and Rugged" along with "Versatile and Effective" would have been better. Though perhaps there's something to be said for going slightly over the top.
Perhaps going over the top was part of the intent. The presentation recalls the recent crop of violent video games. The crumpled building to the right almost begs to be thought of as the victim of the brutally effective Northrop Grumman JLTV.
No comments:
Post a Comment
Please remain on topic and keep coarse language to an absolute minimum. Comments in a language other than English will be assumed off topic.